A few of the projects Genevieve has led, from global launches to growing businesses.
Global hospitality technology company
Relaunch the company's experiences program at global scale, with consistent quality in every city.
Launched the program in six markets, then expanded her role to lead the 250-person global delivery team. Served as the primary liaison between the client's leadership and the agency's teams worldwide.
Global enterprise technology company
Bring the company's most important executives, customers and partners together in experiences that build relationships and move sales pipeline.
Served as lead event manager for four flagship programs, including the executive summit, the partner growth summit and the partner advisory board, and grew from global event manager to director of global events.
Global creative agency
40 client accounts across two business lines and three regions, with no shared standard for how accounts were run or grown.
Set the client growth strategy and service standards, built the account management playbook, workflows and global reporting, and led a 10-person account team.
Multifamily real estate and private lending firm
Leadership stretched thin by operational friction, a team without shared direction and a need to raise new capital in a down market.
Built the strategic roadmap, KPIs and benchmarks, refreshed the brand and investor materials, shaped the approach to investors and coached the leadership team.
Genevieve transformed our reactive approach into a forward-looking strategy... Her support was instrumental in launching version 2.0 of our company.
Real estate development firm
Present to an out-of-state pension fund remotely, with a pitch that would stand out.
Led the project end to end: planning, technical production, stakeholder coordination, pitch design and on-site execution of a green-screen remote pitch.