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G. McGreevy & Co.
Genevieve presenting to a small leadership team

Selected experience

A few of the initiatives Genevieve has led, from global launches to growing businesses. Client names are kept confidential.

Leading the global launch of 4,000+ travel experiences

Global hospitality technology company

As Global Executive Lead at the creative agency that delivered the program.

Challenge

Relaunch the company's experiences program at global scale, with consistent quality in every city.

What she did

Launched the program in six markets, then was promoted to lead the 250-person global delivery team. Served as the primary liaison between the client's leadership and the agency's global team.

Outcome

  • 4,000+experiences launched worldwide
  • 70cities
  • 250-personglobal team led

Building account services from the ground up

Global creative agency

As Chief Business Officer, a contract executive role.

Challenge

40 client accounts across two business lines and three regions, with no shared standard for how accounts were run or grown.

What she did

Set the client growth strategy and service standards, built the account management playbook, workflows and global reporting, and led a 10-person account team.

Outcome

  • $1Min additional contracted business within six months, as five clients renewed or expanded scope
  • One standardused across every account team

Setting the strategy for a capital raise

Multifamily real estate and private lending firm

Through her consulting practice.

Challenge

Leadership stretched thin by operational friction, a team without shared direction and a need to raise new capital in a down market.

What she did

Built the strategic roadmap, KPIs and benchmarks, refreshed the brand and investor materials, developed the investor strategy and coached the leadership team.

Outcome

  • Over seven figuresin new capital raised by the firm within four months
  • One planthe executive team aligned behind
Genevieve transformed our reactive approach into a forward-looking strategy... Her support was instrumental in launching version 2.0 of our company.
President, real estate investment firm

Leading delivery of an institutional investor presentation

Real estate development firm

Through her consulting practice.

Challenge

Present to an out-of-state pension fund remotely, with a pitch that would stand out.

What she did

Led the presentation project end to end: planning, technical production, stakeholder coordination, presentation design and on-site execution of a green-screen remote pitch.

Outcome

  • Nine-figureinvestment secured

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